chap1_mid2_proposal_solution

      All About Training

Training Proposal

All about Training

6262 Marketplace Boulevard; Nashua, NH 03063; (603) 555-6262

For more information contact:                                                Debra Wolman

                                               Personnel Manager

                                               603-555-6262

Overview

All about Training is an established computer training company positioned to provide technological training to all levels of individuals. High quality training has become synonymous with our name. All about Training has over 150 offices scattered throughout the United States and Canada, staffed by more than 1,100 highly trained professional sales personnel.

Ideology

At All about Training we believe our product is knowledge. We also believe that knowledge is power. We know that technology provides the tools that businesses need to compete in the twenty-first century, and we know that we can deliver that knowledge, and along with it the power to succeed.

Proposal

To meet the training needs of a large and varied corporation such as yours, we have formulated a new and unique plan for delivering education. We propose the following methods:

On-Site

ü  Small, hands-on classes held at your corporate locations

ü  One-on-one instruction for specific individuals

ü  All About Training trainers available in person to answer questions

Off-Site

ü  Retreats held with the specific intent to provide training

ü  Small, hands-on classes held at our state-of-the-art training facilities

ü  Toll-free telephone support

Time Frame

We believe that training should commence as soon as possible.

Budget

We have taken in consideration budgetary concerns and we believe that we can produce stellar results within a moderate budget. We can supply some preliminary figures based on other, similar training missions we have conducted.

Proposed Budget
Miscellaneous	$5,000
Lodging	$15,000
Materials	$89,000
Travel	$150,000
Personnel	$200,000
Total	$459,000.00

Background Information

All about Training is currently responsible for corporate training at over 100 different clients throughout North America. Many clients are found on the Fortune 500 list. Although some clients choose to remain anonymous, a growing number are only two proud to endorse All about Training as playing a key role in their continued growth and success.

Testimonials are available from the following corporations:

ü  Gadgets & Co., New York, NY

ü  Patents R Us, Chicago, IL

ü  Widgets and Doohickeys, Inc., San Francisco, CA

Financial Statement

All about Training is a publicly held corporation and is traded on the NASDAQ stock exchange under the symbol MMIX. In 2008, All about Training reported sales of over $5 million, with earnings of $1.3 million. Income is expected to increase by 10% in fiscal 2009.

Conclusion

This proposal is, of course, based on preliminary information. We would welcome the chance to meet with you to discuss our services in person.

Last Updated on: January 27, 2011

chap1_mid1_media_solution

Special sale for college students!!!

Media-Blitz is offering a Special Sale to Greene County Community College students. On Sept 27, students will receive the following discounts throughout the store:

20% off all C D s

25% off all cassette tapes

15% off all VHS movies

20% off select DVD movies

Bring a current student ID or copy of your official class schedule with you to receive these great savings on your purchases that day. Now is the time to buy new or classic releases by your favorite musicians Plus, you can increase your collection at these prices!

Media-Blitz

Open 9 a.m. to 9 p.m.

2468 College Avenue

555-BLTZ

Where Greene County Community College Students find great Music and Videos!

chap1_cap_solution

Business Plan

Far East Trading Company

1.0 Executive Summary

Far East Trading Company (FETC) imports exclusively handmade rugs by artisans from all over the Far East. The firm's main office location is 1879 Columbia Ave, Portland, Oregon, and has a customs house broker in Seattle, Washington.

FETC quality products are distinctive and exclusive, and its target consumers are women with upper-middle to upper-end incomes. FETC's competitive edge is that the products are 100% handmade, unlike competitor's products. By this fact, the firm hopes to attract people that value the artistry of producing silk rugs. Since FETC products are mostly silk rugs, it considers itself to be in the home improvement retail market.

For the starting year 2008, the company plans to attract manufacturer reps and retailers to distribute the products by attending the Weaver’s trade show in Chicago, Illinois. This trade show is where suppliers of ilk rugs and other woven products and buyers meet and arrange deals to sell the product. FETC projected sales are approximately $1.1 million by the end of the first year of operation. Also during this year, FETC plans to open an exclusive home furnishing shop for our product in Seattle at the Fifth Street Public Market, leasing for five years.

For the following year, the company plans to expand to direct mail catalog sales by being in an established catalog, with a similar target market. FETC projects sales of $1.5 million in 2009. During the third year, FETC plans to do both selling through suppliers, catalogs, and the exclusive furniture store in Seattle, projecting sales to be nearly $2 million.

The FETC family will expand in 2008 by adding 10 different kinds of rugs. Maintaining an average gross margin of 25 percent very is realistic. The projected rate of annual growth in sales is 25 percent.

Highlights

1.1 Mission

FETC's mission to become a recognized importer of artisan quality rugs in the United States. The company guarantees 100 percent customer satisfaction and values friendly service.

FETC's purpose is to increase customer appreciation of handmade rugs and to provide customers with beautiful unique artistic decorations.

1.2 Keys to Success

Keys to success for Far East Trading Company are:

Product quality

2.0 Company Summary

Far East Trading Company imports silk rugs from artisans in the Far East and distributes the products to customers in the United States. The customers are retail stores and wholesalers who want imported silk rugs, targeting women in middle-upper to upper-end income as the end user of the products.

2.1 Company Ownership

Far East Trading Company is a privately held Portland corporation. Patricia Yang, FETC's founder, is the majority owner. Several members of the board of directors also hold minority stock positions.

2.2 Start-up Summary

Start-up costs are approximated at $250,000, which primarily consists of product costs and expenses associated with establishing a marketing program and opening up FETC's first distribution center.

2.3 Company Locations and Facilities

FETC's headquarters are located in 1879 Columbia Ave, Portland at the founder's home, Portland, OR 97440. It will also have a 600-square foot retail store at the Seattle Fifth Street Public Market, which will serve as both an outlet and test market.

Customer service

Access to manufacturers and distribution channels

Controlling fixed and variable costs during first two years

3.0 Products

FETC imports silk rugs. These rugs provide consumers with a wide variety of product styles and allows for individual customization of orders.

3.1 Product Description

Far East Trading Company has a variety of silk rugs in various colors, sizes, and patterns.

3.2 Competitive Comparison

Far East Trading Company products contain these features that distinguish them from those produced by competitors:

FETC products are 100 percent handmade by Far Eastern artisans and are then imported into the United States, which will be emphasized in all marketing efforts.

4.0 Market Analysis Summary

Currently, the market for hand woven rugs is rapidly expanding.

5.0 Strategy and Implementation Summary

FETC focuses on providing high-quality products to consumers with outstanding service. Customization of orders and specialization of services will create a competitive advantage.

FETC is developing the organization by beginning with few employees to reduce costs. All current employees are very motivated, resulting in a positive and strong company culture. This culture will carry over to all new trainees, which is a prime objective for the expansion of FETC.

The first year of service will be the most important, as FETC plans to establish strong relations with both suppliers and buyers. These relationships will help FETC to grow and evole in this industry.

chap1_mid3_solutions

Health First Insurance, Inc.

1717 N. Zapata Way

Laredo, TX 78043

Megan Wiley

223 Indian Trace Ln.

Waxahachie, TX, 75165

Dear Megan Wiley:

Welcome to the Health First Insurance, Inc. We have received and accepted your application and premium for health insurance. Please detach and the ID cards attached to this letter and keep with you at all times for identification, reference and access to emergency phone assistance and Pre Notification numbers in the event of a claim.

Enclosed you will find a Certificate of Coverage detailing the benefits, limits, exclusions and provisions of the Health First Insurance, Inc. Medical Plan. Please review the Certificate of Coverage thoroughly and contact us if you have any questions regarding the terms and provisions.

In order for you and your dependents to receive adequate medical treatment and for your assistance, the Health First Insurance, Inc. Medical Plan requires any insured (or someone on their behalf) to Pre-notify Health First Insurance, Inc., for any hospital admission prior to admittance (or within 36 hours after an emergency admission).  Additionally, the Health First Insurance, Inc. Medical Plan requires all insured to utilize the provider network.

We appreciate your confidence in our organization and look forward to serving your insurance needs.

Sincerely,

Maria Fernandez

Agent

Health First Insurance, Inc.

chap1 _mid3_solution

Health First Insurance, Inc.
1717 N. Zapata Way
Laredo, TX 78043
Megan Wiley
223 Indian Trace Ln.
Waxahachie, TX, 75165

Dear Megan Wiley:
Welcome to the Health First Insurance, Inc. We have received and accepted your application and premium for health insurance. Please detach and the ID cards attached to this letter and keep with you at all times for identification, reference and access to emergency phone assistance and Pre Notification numbers in the event of a claim.
Enclosed you will find a Certificate of Coverage detailing the benefits, limits, exclusions and provisions of the Health First Insurance, Inc. Medical Plan. Please review the Certificate of Coverage thoroughly and contact us if you have any questions regarding the terms and provisions.
In order for you and your dependents to receive adequate medical treatment and for your assistance, the Health First Insurance, Inc. Medical Plan requires any insured (or someone on their behalf) to Pre-notify Health First Insurance, Inc., for any hospital admission prior to admittance (or within 36 hours after an emergency admission). Additionally, the Health First Insurance, Inc. Medical Plan requires all insured to utilize the provider network.
We appreciate your confidence in our organization and look forward to serving your insurance needs.

Sincerely,

Maria Fernandez
Agent
Health First Insurance, Inc.

chap1_mid2_solution

Bayside Menu - Great Food & Prices!

APPETIZERS

NACHOS: tri-color tortilla chips, melted cheddar cheese topped with tomato, onion and jalapeno $ 9.00

CHICKEN WINGS: baked, served with celery sticks and blue cheese dip $ 9.00

MOZZARELLA STICKS: baked, then served with a hearty marinara sauce $ 9.00

CRAB & ARTICHOKE DIP: a creamy blend of artichoke hearts, lump meat crab meat and cheese, served with toasted bread $ 12.00

STEAMED SHRIMP: half-pound of extra large shrimp, served with cocktail sauce $14.00

SOUPS and SALADS

CHILE: beef and bean chili with tortilla chips on the side $ 7.00

HOUSE SALAD: mixed greens and garden vegetables $ 5.00

LUNCH or DINNER ANYTIME!

CRAB CAKE SANDWICH: jumbo crab meat on a toasted roll served with chips and dip $ 15.00

CLASSIC CLUB: turkey, ham, cheddar and provolone cheese, bacon, lettuce, tomato and mayo on toasted bread, served with chips and dip $ 10.00

DOUBLE BURGER: half-pound Black Angus beef burger, cooked the way you order it, topped with American cheese, bacon, onion, lettuce and tomato on a toasted roll with French fries $ 11.00

BBQ PULLED PORK SANDWICH: pulled pork with BBQ sauce served on a toasted roll with chips $ 10.00

SWISS CHICKEN: breast topped with Swiss cheese, bacon and tomato with ranch dressing, served on a toasted roll and French fries $ 10.00

TURKEY WRAP: sliced turkey breast, lettuce, tomato and mayo, rolled on a flour tortilla, served with chips and dip $ 10.00

RUEBEN: corned beef, sauerkraut, Swiss cheese and Russian dressing on toasted rye, served with French fries $ 10.00

CHICKEN TENDERS: breaded and baked just right, served with BBQ sauce, honey mustard and French Fries $ 10.00

ITALIAN PIZZA: mozzarella, pepperoni, and marinara $ 8.00

chap1_mid2_solution

Bayside Menu - Great Food & Prices!
APPETIZERS
NACHOS: tri-color tortilla chips, melted cheddar cheese topped with tomato, onion and jalapeno $ 9.00
CHICKEN WINGS: baked, served with celery sticks and blue cheese dip $ 9.00
MOZZARELLA STICKS: baked, then served with a hearty marinara sauce $ 9.00
CRAB & ARTICHOKE DIP: a creamy blend of artichoke hearts, lump meat crab meat and cheese, served with toasted bread $ 12.00
STEAMED SHRIMP: half-pound of extra large shrimp, served with cocktail sauce $14.00
SOUPS and SALADS
CHILE: beef and bean chili with tortilla chips on the side $ 7.00
HOUSE SALAD: mixed greens and garden vegetables $ 5.00
LUNCH or DINNER ANYTIME!
CRAB CAKE SANDWICH: jumbo crab meat on a toasted roll served with chips and dip $ 15.00
CLASSIC CLUB: turkey, ham, cheddar and provolone cheese, bacon, lettuce, tomato and mayo on toasted bread, served with chips and dip $ 10.00
DOUBLE BURGER: half-pound Black Angus beef burger, cooked the way you order it, topped with American cheese, bacon, onion, lettuce and tomato on a toasted roll with French fries $ 11.00
BBQ PULLED PORK SANDWICH: pulled pork with BBQ sauce served on a toasted roll with chips $ 10.00
SWISS CHICKEN: breast topped with Swiss cheese, bacon and tomato with ranch dressing, served on a toasted roll and French fries $ 10.00
TURKEY WRAP: sliced turkey breast, lettuce, tomato and mayo, rolled on a flour tortilla, served with chips and dip $ 10.00
RUEBEN: corned beef, sauerkraut, Swiss cheese and Russian dressing on toasted rye, served with French fries $ 10.00
CHICKEN TENDERS: breaded and baked just right, served with BBQ sauce, honey mustard and French Fries $ 10.00
ITALIAN PIZZA: mozzarella, pepperoni, and marinara $ 8.00

chap1_mid1_solution

Castle Home Building Supply

Where the Customer Comes First

Services Provided:

Fair and accurate estimates

Assistance with permits

Free delivery on all orders over $100

Design help

Professional Installation available

Custom work

Professional assistance

New building and renovations

Help with inspections